Using streaming video is a choice driven by many factors…
Streaming Video over the internet is in essence a task that has been occurring for the last ten years. But with the recent updates in technology and broadband being available around the world, only recently is it now considered a top trend for the internet. It’s available for everyone to learn and use.
Businesses and organizations, both small and large, are using streaming video for communicating, training, informing, educating, promoting and selling services and products across the internet. One major decision an organization or business must make is what their major usage of video on the internet will be for them. This decision is usually the determining factor on whether or not the information is offered on-demand or live.
What Is On-demand Streaming?
On demand means that viewers click on a link for that video and actually watch it either immediately on the website or as it progressively plays in their media player on their computer. The event that is being displayed as video actually has occurred another time and not necessarily the same day of viewing when doing on-demand.
Many television stations will state coming live to you from….but this is not really occurring at the time you are watching it. It was taped live and being presented at a later date. This is referred to as ‘simulated live’. When you watch American Idol on television, it states it is live from wherever they are that day, but actually it was taped months ago.
What Is Live Streaming?
Live streaming is when it is actually happening at that moment you are watching it. A live stream is delivered to it’s viewers within seconds of it happening. Many sports games now are coming ‘live’ over the internet. They are happening at that exact time.
Events can be streamed live from one side of the world to the other with high quality viewing. Our company did a stream of a live sporting event in Germany and viewers watched it in Canada, Europe and the United States. It was occurring live at that time, and viewers watched it as it happened.
Corporations are doing live trainings from their headquarters in one country to offices in other countries – live and on-demand. Universities and Colleges are doing long-distance training of courses live with interaction amongst students and professors from one side of the world to another. Live streaming is being used in many ways for events around the world. When the new Pope was inducted it was one of the largest live streaming events in the world over the internet.
Cost Can Be a Determining Factor
Many live events take a more experienced, and professional crew to produce as encoding (compressing and decompressing to send that large file) is done at location prior to sending it over the internet. Content Delivery Networks (CDN’s) can be expensive if doing large on-demand or live streams of extreme length. Smaller video streams can be uploaded to your website using your own hosting service. Whether or not you have to use DRM (Digital Rights Management) is also another factor to consider. So there are a lot of factors involved in streaming on-demand and live video.
So your first decision when consider streaming video over the internet is whether it can be on-demand or whether it must be live. Your event at hand will determine that and your viewers’ needs will also affect that decision. The extra costs for a live crew on location can be a determining factor also.