Apple India set to make its online store debut this Year

Apple

Apple’s iconic offline stores in India is still far away, with the company first planning to set up its own online store by this year piggy-riding on the fact that local manufacturers can have a direct online presence in the country.  It will initially start its online store by selling iPhone SE which will be manufactured in India and the product portfolio will be expanded as it grows the local production to other models.

For Apple, around 50-55 percent of the iPhones sold in India is generated from online sales as compared to the industry average of 30 percent. Apple will not compete on price with online marketplaces for the products it sells through its own online store. It will initially start its online store by selling iPhone SE which will be manufactured in India and the product portfolio will be expanded as it grows the local production to other models. The company plans to start assembling of iPhones in Bengaluru by June. There are plans to set up a full-fledged manufacturing operation in the country including its component manufacturer base and has sought tax exemptions from the government for that. The government is yet to give its approvals on the concessions sought.

Apple will initially start its online store by selling iPhone SE which will be manufactured in India and will be in line with government policies. The company is hopeful to start the online store in India around Diwali.

ImageCopyright by itvoice.in

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