What is the difference between digital marketing and internet marketing, what is the latest trend in the industry and how do big companies allocate their digital marketing budgets?
“These two words often confuse the readers, but they make a great difference.”
With advent of various digital sources, the world of marketing has undergone the sea of change. Now marketing and promotions is no more limited to the traditional sources.
Digital Marketing : Digital marketing can be defined as the marketing technique which uses the digital channels, platforms and devices re
gardless of whether they are online or not. It uses all channels available in digital media to get information.The channels that make up digital marketing include: Web sites, Social media platforms, Banner placement, email marketing, mobile marketing, SEO, pay per click campaigns, Web TV, SMS, billboards and anything else with a digital foundation.
As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digitalmarketing developments and strategies. Digital media helps brands reach consumers to engage with their product or service in a personalized way.
Internet Marketing : Internet marketing is a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing.
We will see below how digital marketing budgets are spent and their relationship with Internet marketing.which uses real time live internet for promotion and branding of a product or any service. Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing
1.) Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO)
2.) Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers
. 3.) Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.
Conclusion : It is important to understand that Internet Marketing is a subset of digital marketing and not something different. When we talk about digital marketing in essence we mean Internet marketing plus SMS, WebTV and digital advertising. It is clear that companies are starting to appreciate the importance of social media as a marketing tool.
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